Publications of McNally, R.C.
2008
| , , and , Exploring the Role of Managers' Dispositions in New Product Portfolio Management (2008), in: Industrial Marketing Management |
| , , and , How Elephants Learn the New Dance When Headquarters Changes the Music: Three Case Studies on Innovation Strategy Change (2008), in: J of Product Innovation Management, 25(386-403) |
| , , and , Your NPD is Only as Good as Your Process: An Exploratory Analysis of New NPD Process Design and Implementation (2008), in: R&D Management, 37(399-424) |