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Publications of Tuncalp, S.
2004
| , Marketing Orientation in the Arabian Gulf Peninsula: A Study of the Saudi Companies (2004), in: J of International Selling and Sales Management, 10(3-15) |
2003
| , Planning for international marketing: The case of Saudi Arabia (2003), in: J of Int Marketing & Market Res, 27(99-111) |
2002
| , Newspaper Advertising in an Arabian Gulf Country: Examples of Careless Appeals (2002), in: Management Research News, 24(33-42) |
1996
| , Newspaper Advertising in Saudi Arabia: Effective Campaigns (1996), in: J of Int Marketing & Market Res, 21(13-23) |
1995
| , Marketing Research in Saudi Arabia (1995), in: Advances in Business Studies: An Irish Review |
| , Outdoor Media Planning in Saudi Arabia (1995), in: Marketing and Research Today, 22(146-154) |
| , Print media planning in Saudi Arabia (1995), in: Marketing Intelligence and Planning, 12(32-40) |
1994
| , The automobile market in Saudi Arabia (1994), in: Marketing Intelligence and Planning, 11(28-36) |